Unlock instant, AI-driven research and patent intelligence for your innovation.

System and method for web-based marketing and campajn management

An event management, World Wide Web technology, applied in marketing, data processing applications, electronic digital data processing, etc., can solve problems such as customization, and achieve the effect of raising awareness

Inactive Publication Date: 2004-09-29
BEAS SYST INC
View PDF0 Cites 5 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

No attempt is made to customize data content at the individual user level within the actual session of the user or customer

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • System and method for web-based marketing and campajn management
  • System and method for web-based marketing and campajn management
  • System and method for web-based marketing and campajn management

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0069] The following glossary and definitions of nouns, abbreviations, and acronyms will be used in describing the present invention.

[0070] B2B Business to Business

[0071] B2C Business to Consumer

[0072] CMS Content Management Service

[0073] DASL DAV Searching and Locating (DAV Searching and Locating) (IETF Draft)

[0074] DMS Document Management System (Document Management System)

[0075] DTD Document Type Definition (in XML)

[0076] EJB Enterprise JavaBeans (Enterprise JavaBeans). The server component system is used to write Java server components.

[0077] FIFO first in first out (First In, First Out)

[0078] I18N Internationalization

[0079] J2EE Java 2 Enterprise Edition (Java 2 Enterprise Edition)

[0080] JSP JavaServer Pages (JavaServer Pages). J2EE components for generating dynamic web content.

[0081] JNDI Java Directory and Naming Interface (Java Directory and Naming Interface). Protocol standard for finding objects and resources.

[0082] ...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention utilizes a personalization system that uses rules to adjudicate and characterize a customer, or a customer's actions, and then to personalize a business function, such as a displayed page, based on the outcome of those rules. In one embodiment, the invention provides a system for web-based marketing and campaign management, that allows for personalizing the content or distribution of a marketing campaign to reflect the characteristics of a set of targeted users, said system comprising: a user profiler, for determining the characteristics of a set of targeted users; a rules editor for inputting a set of rules governing the requirements and goals of a marketing campaign; a rules engine, that accepts input from said rules editor, and set of rules to match indiviual members of said set of targeted users with said marketing campaign; and, a campaign marketing processor that uses the output of said rules engine to distribute marketing content to each individual member of said set of targeted users by any of Web, emal, or wireless communication.

Description

[0001] Copyright Notice [0002] Portions of this disclosure patent document contain material that is subject to copyright protection. The owner of this copyright has no objection to the facsimile reproduction by anyone of this patent document or the patent disclosure as it appears in the Patent and Trademark Office patent files or records, but reserves otherwise. All copyright rights. [0003] priority [0004] This application claims Provisional Application No. 60 / 283,977, filed April 16, 2001, entitled "System and Method for Rules-Based World Wide Web Scenarios and Activities," and Application No. 60 / 306,487, priority of provisional application filed July 18, 2001, entitled "System and Method for World Wide Web-Based Marketing and Campaign Management," the contents of both applications are incorporated herein by reference. technical field [0005] The present invention relates to online, and more particularly to Web-e...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
CPCG06Q30/02
Inventor 格雷格·史密斯达里尔·奥兰德汤姆·施塔姆罗伯特·伯格曼托马斯·库克
Owner BEAS SYST INC