System and process for the production of a customer individualized print product

Abstract

A system and method for production of a printed product individualized for the customer, which offers the customer a selection of information content, depending on the variable payment (price) and the profile of interests thereof. Based on the price decision of the customer, a customer-specific relationship of optionally edited information content to customer-specific advertisement is generated. A dynamic matching of the profile of interests is carried out by feedback. The form of the printed product is determined by the selection of the information and the advertisements and the combination thereof according to the customer-specific relationship and profile of interests by means of an inventive layout. The printed product produced is suitable for traditional processing by print media, customer-specific in price, quality and quantity, achieves the interests of the advertisers with targeted advertising and the interests of the producers of the printed product with regard to achievable margins by providing a highly-attractive customer-specific product.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The invention relates to a system and process for the production of a print product individualised for a customer, based on a customer individual profile of interest. 2. Prior Art In the 1990s numerous electronic newspapers and journals (e.g. HeadsUp, iNews) as well as so-called online clipping services (selection of press releases) emerged, allowing the customer to select among a large number of categories of topics and to compose his own individual journal or newspaper. Hereby, the individualized online edition can be transmitted either via fax / telecopy to a fax receiver or via the Internet to the electronic mail box of the customer. Popular is too the query / display of dynamically individualized web pages. These electronic forms of newspapers respectively journals show different advantages: Firstly, to offer immediacy, which is solely limited by the constraint of editorial effort to update and revise news, secondly by the ...

AI Technical Summary

Benefits of technology

Overall, the present invention has the advantage, that it can rationalize the work of a publishing company. The complete selection process o

Problems solved by technology

However to the major disadvantages of such electronic media counts, that the customer has to possess modern hard- and software, e.g. a Personal Computer, a modem and an interface software, requiring operating know-how from the customer.

Furthermore, he has to take the time for the online access and the online selection.

Moreover to generate hard copies on desktop printers is sometimes complicated, expensive and time consuming.

Hitherto, the composition of an online newspaper or journal is limited by online sessions of the customer and the specific printing format of the available desktop printer.

A disadvantage of the system presents that a feedback mechanism allowing the customer to modify the interest profile is not designed and not provided; moreover, the layout of the document is not generated automatically.

Hereby it is disadvantageous, that the selection of documents is not generated at optimal utilization of the available space of the printing page (especially to fill blank spaces) and that the layout designs from documents different in content, form and design (e.g. pictures, articles, and combinations of any kind of pictures and articles) does not take place.

The described system in the patent U.S.

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