A rabbit feed capable of promoting appetite and a preparation method thereof. The rabbit feed is prepared from following raw materials including, by weight, 40-45 parts of millet, 50-55 parts of corn kernels, 25-30 parts of soybean meal, 6-7 parts of sunflower seed shells, 30-35 parts of alfalfa, 4-5 parts of malt sprouts, 5-6 parts of realgar wine, 4-5 parts of egg shell powder, 15-20 parts of sweet potato powder, 0.2-0.3 parts of fish oil, 1-2 parts of pericarpium citri reticulatae, 2-3 parts of poria cocos, 1.5-2.5 parts of hawthorn seeds, 2-3 parts of atractylodes macrocephala, 1-2 parts of diospyros lotus, 1-2 parts of sinochasea trigyna keng and 8-9 parts of an nutritional additive. With added Chinese herbal medicines such as the hawthorn seeds and the like, the rabbit feed has efficacy of promoting appetite of rabbits. Meanwhile, the rabbit feed is reasonable and scientific in formula, is comprehensive and balanced in nutrition, can satisfy requirement in growth of rabbits and can increase growth speed of the rabbits. Flesh quality of the rabbits fed by the feed is fresh and delicious.