System and method for estimating prevalence of digital content on the World-Wide-Web

US20050235030A1Inactive Publication Date: 2005-10-20LAUCKHART GREGORY J +3
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Patent Information

Authority / Receiving Office
US · United States
Current Assignee / Owner
LAUCKHART GREGORY J
Publication Date
2005-10-20
Estimated Expiration
Not applicable · inactive patent

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Abstract

The present invention is a system, method, and computer program product for tracking and measuring digital content that is distributed on a computer network such as the Internet. The system collects online advertisement data, analyzes the data, and uses the data to calculate measurements of the prevalence of those advertisements. The system processes raw traffic data by cleansing and summarizing the traffic data prior to storing the processed data in a database. An advertisement sampling system uses site selection and definition criteria and a probe map to retrieve Web pages from the Internet, extract advertisements from those Web pages, classify each advertisement, and store the data in a database. A statistical summarization system accesses the processed raw traffic data and the advertisement data in the database to calculate advertising prevalence statistics including the advertising frequency, impressions, and spending.
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Description

CROSS-REFERENCE TO RELATED APPLICATIONS

[0001] The present application claims priority from, and incorporates by reference, the provisional application for letters patent, No. 60 / 175,665, filed in the United States Patent and Trademark Office on Jan. 12, 2000, and provisional application for letters patent, No. 60 / 231,195, filed in the United States Patent and Trademark Office on Sep. 7, 2000.FIELD OF THE INVENTION

[0002] The present invention relates generally to a system, method, and computer program product for tracking and measuring digital content that is distributed on a computer network such as the Internet. More particularly, the present invention relates to a system, method, and computer program product that collects online advertisement data, analyzes the data, and uses the data to calculate measurements of the prevalence of those advertisements. BACKGROUND OF THE INVENTION

[0003] The increase in the popularity of the Internet and the World-Wide-Web (“Web”) is due, in part...

Claims

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