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Digital experiential marketing system

A marketing system and experiential technology, applied in database management systems, marketing, data processing applications, etc., can solve the problems of users' lack of purchase desire, inability to understand user preferences and needs, and low marketing results of marketers, so as to improve marketing Effect, improve marketing efficiency, consumption convenience and fast effect

Pending Publication Date: 2022-05-13
胡杨越
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0003] In order to make up for the deficiencies of the existing technology and solve the problem that marketers cannot understand the preferences and needs of users, which leads to low marketing results of marketers and the lack of purchase desire of users, this invention proposes a digital experiential marketing system

Method used

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  • Digital experiential marketing system

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Embodiment approach

[0024] As an embodiment of the present invention, the offline end includes a product inventory retrieval module, the offline end achieves information sharing between the marketing platform terminal and the user end, and the marketing platform terminal obtains user favorable product information through the user feedback terminal, And the terminal of the marketing platform transmits the information of products praised by some users to the offline end, and the offline end retrieves the inventory products inside the offline end through the product inventory retrieval module, and at the same time, the inventory product retrieval module feeds back the retrieval results to Inside the marketing platform, the marketing platform will then push the offline specific location information of the highly praised product together with the specific information of the product to the user terminal, so that the user can experience the product offline;

[0025] When working, after the user completes...

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Abstract

The invention belongs to the technical field of marketing, and particularly relates to a digital experience type marketing system, which comprises a marketing platform terminal, a user feedback terminal, a user experience terminal, a product database, a user side and an offline end, and is characterized in that the user experience side comprises a specific game experience module and a user evaluation module; the product data in the product database is transmitted to the game experience module, the experience game comprises all types of products in the product database, and the user evaluation module transmits user evaluation information to the user feedback terminal. The user feedback terminal transmits part of product information which is praised by a user to the marketing platform terminal, the marketing platform terminal pushes the part of product information to the user side, and the offline side provides offline experience for the user; according to the method and the system, the preference of the user can be known, so that marketing personnel can intuitively and accurately recommend products to the user.

Description

technical field [0001] The invention belongs to the technical field of marketing, in particular to a digital experiential marketing system. Background technique [0002] Digital marketing refers to a marketing method to achieve marketing goals with the help of the Internet, computer communication technology and digital interactive media. Digital marketing will use advanced computer network technology as much as possible to seek new opportunities in the most effective and cost-effective way. With the development of the market and the mining of new consumers, under the current prospect of the increasing development of network big data, more and more industries have begun to use digital marketing to promote and market their own products, and to give customers a variety of choices. Satisfy the consumption needs of customers, so as to achieve a good balance between marketing services and customers. At present, most merchants often do not understand the acceptance and demand of us...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06G06F16/25
CPCG06Q30/0203G06Q30/0224G06Q30/0631G06F16/252
Inventor 胡杨越付成龙
Owner 胡杨越
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