The invention discloses a customer self-operation type pig breeding and sales system. The system comprises a client, a sales center platform, a breeding management platform, a breeding optimization device and a monitoring terminal; a customer logs in the system through the client and can realize piglet selection through the system, so that the customer can select one or more piglets for his or her own, breeds the piglets according to breeding programs formulated by the customer so as to complete self-management of pig breeding, and completes online payment, and therefore, convenience and quickness can be realized; the system can achieve full-process video monitoring and monitor the information of the growth environment of the piglets, the customer can remotely manage the entire growth process of pigs, and therefore, the safety of the meat of the pigs can be ensured; and specially-assigned people for managing the piglets exist in a farm, pollution-free and green breeding of the piglets can be realized, after breeding is completed, the pigs are sent to a modernized slaughterhouse for slaughtering the pigs, and pork can be rapidly transferred to the house of the customer, so that the fresh taste of the pork product can be ensured.