The invention provides a rubber coating mechanism of a high-speed automatic coil winding machine, which mainly comprises a vertical plate, a first cylinder, a second cylinder, a first cylinder connector respectively connected with the first cylinder and the second cylinder, a first cross arm, a linear sliding rail in sliding match with the first cross arm, a first connecting block arranged on thefirst cross arm, a guide groove fixing block, a tackless positioning plate connected onto the guide groove fixing block, a third cylinder, a fourth cylinder, a second cylinder connector respectively connected with the third cylinder and the fourth cylinder, a second cross arm connected with the second cylinder connector, a second connecting block, a cutter shifting block, a cutter locked on the cutter shifting block, a fifth cylinder arranged on the vertical plate, a connecting strip arranged at the shaft outlet end of the fifth cylinder, a pressed rotating block arranged on the connecting strip, and a pressing block arranged on the pressed rotating block, wherein the first cylinder and the second cylinder are fixed on the vertical plate, and the second connecting block and the cutter shifting block are arranged on the second cross arm. The rubber coating mechanism is simple in structure, adopts few pneumatic elements and can still achieve processing precision.