The invention discloses a real-time goods recommendation method based on customer shopping intention exploration. The method comprises the following steps: 1, constructing a tree-shaped customer shopping intention model; 2, detecting user behaviors in real time and identifying user intention; 3, detecting the change of the user intention in real time; 4, tracking the change track of the user intention and predicting the deep intention of the user: predicting the deep intention of the user based on the discrete intention of the user; and 5, determining a goods recommendation strategy: determining the goods recommendation strategy according to the shopping intention of the customer. The method disclosed by the invention automatically identifies the shopping intention of the customer, performs precise individualized recommendation, and improves the customer satisfaction; and moreover, the method automatically detects the change of the shopping intention of the customer and adjusts the goods recommendation strategy. The method adapts to the changing interest of the customer in real time, deeply explores the shopping intention of the customer based on the user intention model and provides professional recommendation service to the user.