Internet globally unique identifier generation system and generation method thereof

Abstract

The invention discloses an internet globally unique identifier generation system and a generation method thereof. The internet globally unique identifier generation system comprises a user identity acquisition module, a globally unique ID distribution module and an application layer module. The internet globally unique identifier generation system is based on business cooperation with each third-party Internet service provider, establishes a globally unique identifier database which is longer in life cycle and across screens and platforms, through a public interface provided by a third-party Internet service provider, and through various recognized unified identification modes such as Cookie, a mobile device ID and a user identifier provided by a third party on the premise of reserving theanonymity of the internet user in the actual network behavior, thus effectively solving the problems of existing similar products in the aspects of data openness, data effectiveness and data stability. Compared with the prior art, the internet globally unique identifier generation system has the advantages of being larger in size, higher in data precision, longer in data life cycle and larger indata openness.

Description

technical field [0001] The present invention relates to the field of Internet application technology, in particular to an Internet global unified identifier generation system and a generation method applied to a series of Internet-related industries such as Internet digital marketing industry, big data mining and analysis industry, and Internet of Things industry. Background technique [0002] According to the 41st "Statistical Report on Internet Development in China" released by the China Internet Network Information Center (CNNIC) on January 31 this year, as of December 2017, the number of Internet users in my country has reached 772 million, with new additions throughout the year. There are 40.74 million netizens, and the scale of netizens has maintained a steady growth. Among them, the number of mobile Internet users reached 753 million, accounting for 97.5% of the total Internet users. At the same time, the number of Internet users surfing the Internet on TV also showed ...

AI Technical Summary

Problems solved by technology

[0006] 1. The generation of cookies is generated by the PC browser client, and the principles of each browser to generate the logo are different. If the same network visitor uses multiple browsers to browse the webpage under the same domain name under the same IP address, will be considered as multiple visitors, so that the effect of some PC advertisements is difficult to be accurately characterized

At the same time, cookies also have the problem of short life cycle, which is not conducive to digital advertising service providers to observe the effect of long-term advertising;

[0007] 2. IDFA, IMEI, and AndroidID have a much more stable lifecycle than Cookies, but traditional products cannot effectively associate these mobile device identifiers with personal computer device identifiers, so it is difficult to make changes in cross-screen advertising instances. Precise frequency control and monitoring of the effect of reaching the advertising audience

[0008] 3. Due to the different vertical business and business models of Internet service providers, similar products often cannot connect to the network visitor systems under different domain names and different APPs, so it is difficult to achieve cross-platform device association, making advertising in various It frequently appears in the domain and APP, which reduces the browsing experience of visitors

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