The invention discloses a car riding sharing planning method based on urban heterogeneity, which mainly adopts a market experiment method, a traffic network modeling optimization method and a traffic simulation method, and particularly establishes a car riding sharing system model for reasonably describing different urban conditions in traffic network modeling optimization and traffic simulation. The scheme effect is analyzed more practically through simulation, so that the obtained ride-sharing planning method is more real and reliable; analysis in the implementation process can be used as a policy basis for relieving traffic congestion and improving the traffic environment, it is predicted that the traffic congestion of a city will be relieved, resources are saved, meanwhile, traffic emission is reduced, and the environment is improved; under the background of vigorously advocating ride sharing, a reasonable ride sharing system can be established, so that urban traffic enters a virtuous circle, and a good traffic condition is provided for the society.