The invention discloses a user intelligent
analysis method and device based on multi-
source data and
electronic equipment, and relates to the field of
user analysis, and the user intelligent
analysis method comprises the following steps: 1, deploying an image collection part and an information release part, and registering authorized
interaction point data; 2, obtaining the attention state of a certain user in the
image acquisition area for the released information, performing quantitative
processing, and obtaining the attention coefficient of the user for the released information; 3, calling historical interaction data of the user from the
database, analyzing past consumption behaviors of the user, preferences of watching and reading the released information and interaction behaviors of browsing interaction points, and obtaining historical behavior coefficients; the real-
time data collected by the
fusion image, the user historical behavior data and the group
preference data are obtained for analysis and recommendation, the recommendation content better meeting the instant demand of the user is generated, the comprehensiveness and accuracy of recommendation are improved in a multi-
source data fusion mode, and the recommendation result is more personalized and intelligent.