A system for, and method of, color matching and/or identifying color parameters of articles such as teeth, textiles, paints, dyes, car body repairs, picture restoration, metals and gems and for use in the cosmetics industry. The system comprises means for taking a colored image of an object, means for relaying the colored image to a place remote from where the image of the object was taken, means for analysing color values of the image and means for converting the color values into parameters from which the original color of the object can be reconstituted or color parameters may be cross-referenced and/or recorded over time.