The embodiment of the invention provides an object promotion method and device, a storage medium and a program product, and is applied to the technical field of
the Internet, and the method comprises the steps that a promotion
server obtains first promotion information of a first promotion object from an
object server and shares the first promotion information, and a check request of a target user for the first promotion information is detected; fusing a first
user identifier of the target user in the first promotion information to generate second promotion information, the second promotion information being used for triggering an object
client to send an object acquisition request to an
object server, and the
object server determining a second
user identifier corresponding to the object
client, and establishing an association relationship between the first
user identifier and the second user identifier, the association relationship being used by the object
server to determine a second promotion
object based on the second user identifier, and executing a promotion operation on the second promotion object by using the promotion
server based on the first user identifier associated with the second user identifier. According to the scheme of the embodiment of the invention, the accuracy of object popularization is improved, and meanwhile, the
data security is ensured.