The invention discloses a rubber compound for outsoles of insulated industrial rubber boots. The rubber compound comprises components in parts by weight as follows: NO.2 standard rubber, butadiene rubber, C.S.R rubber, insoluble sulfur, stearic acid, activated zinc oxide, an accelerant, an anti-ageing agent, white carbon black, a Si69 silane coupling agent, a white carbon black dispersing agent, solid coumarone resin, high-wearability carbon black, pine tar and engine oil. The rubber compound for the outsoles of the insulated industrial rubber boots has excellent insulating property, all that is needed is to shape an outsole rubber piece, an insulating layer is not required to be added, the process is simple, the number of workers required for each piece production line is reduced by more than six, and the rubber compound has the characteristics of small punching shrinkage, small deformation during storage of rubber pieces, good stickiness, light weight, good wear resistance and the like.