The invention discloses a risk management and control method for power marketing business. Comprising the following steps: a provincial customer service center classifies work orders; the provincial customer service center obtains an emotion
resonance index and intention
ambiguity of the customer in real time through a
voice analysis and text emotion analysis engine; based on the emotion
resonance index, the intention
ambiguity, the historical work order data and the customer behavior data, constructing a risk prediction model, and outputting the
risk level of the work order; the
risk level of the work order is primarily reviewed by provincial customer service center personnel, professional classification is carried out, and the risk appeal work order is automatically distributed; tracking and accessing the risk appeal work order; according to the invention, multi-
modal emotion and intention analysis is fused, voice and text data are combined, a multi-dimensional risk prediction model is constructed, and intelligent classification and priority distribution of work orders are realized; through linkage of provincial-level first review and professional review, RPA
automation and double telephone early warning, the
risk identification accuracy and
processing efficiency are improved.