The invention discloses an application login method, an application login device, terminal equipment and a storage medium. The method comprises the following steps executed by a client: if a start operation of a user to a target application is detected, judging whether a login data recording table corresponding to the target application is empty; if the login data recording table is empty, skipping to a login interface of the target application, starting an login process for the first time; if the login data recording table is not empty, analyzing historical login modes of the user according to the historical login information stored in the login data recording table, determining the prior login mode, sending login authentication information to a server according to the prior login mode, and thus allowing the server to perform login authentication according to the login authentication information; and if a skipping command which is sent by the server and indicates that the login authentication is successful, skipping to the application interface of the target application. According to the technical scheme provided by the invention, the login efficiency, intelligence level and flexibility of the application are improved.