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Strategy pushing method and system based on big data and computer equipment

A big data and strategy technology, applied in database management systems, computer components, computing, etc., can solve problems such as poor applicability and poor strategy generation effect, and achieve good applicability and improve communication efficiency

Pending Publication Date: 2020-01-07
CHINA PING AN PROPERTY INSURANCE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the existing policy generation products are all about rule matching, poor applicability, and poor policy generation effect

Method used

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  • Strategy pushing method and system based on big data and computer equipment
  • Strategy pushing method and system based on big data and computer equipment
  • Strategy pushing method and system based on big data and computer equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0063] refer to figure 1 , shows a flowchart of the steps of the method for pushing policies based on big data according to Embodiment 1 of the present invention. It can be understood that the flowchart in this method embodiment is not used to limit the sequence of execution steps. details as follows.

[0064] Step S100, receiving request information from a client terminal to push a policy to a target customer.

[0065] Step S102, according to the request information, obtain the data set of the target customer from the customer database and perform preprocessing to obtain the target data set of the target customer, the target data set includes multiple target insurances corresponding to multiple target insurance feature items feature.

[0066] Acquiring target customer data sets from the customer database and performing preprocessing: performing data extraction, transformation and loading (ETL) processing on the target customer data stored in the customer database, and load...

Embodiment 2

[0104] read on Figure 5 , shows a schematic diagram of program modules of Embodiment 2 of the big data-based policy push system of the present invention. In this embodiment, the big data-based policy push system 20 may include or be divided into one or more program modules, one or more program modules are stored in a storage medium and executed by one or more processors , to complete the present invention, and realize the above-mentioned big data-based policy push method. The program module referred to in the embodiment of the present invention refers to a series of computer program instruction segments capable of completing specific functions, which is more suitable than the program itself to describe the execution process of the big data-based policy push system 20 in the storage medium. The following description will specifically introduce the functions of each program module of the present embodiment:

[0105] The receiving module 200 is configured to receive request in...

Embodiment 3

[0119] refer to Figure 6 , is a schematic diagram of the hardware architecture of the computer device according to Embodiment 3 of the present invention. In this embodiment, the computer device 2 is a device capable of automatically performing numerical calculation and / or information processing according to preset or stored instructions. The computer device 2 may be a rack server, a blade server, a tower server or a cabinet server (including an independent server, or a server cluster composed of multiple servers) and the like. As shown in the figure, the computer device 2 at least includes, but is not limited to, a memory 21 , a processor 22 , a network interface 23 , and a policy push system 20 based on big data that can communicate with each other through a system bus. in:

[0120] In this embodiment, the memory 21 includes at least one type of computer-readable storage medium, and the readable storage medium includes flash memory, hard disk, multimedia card, card-type me...

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Abstract

The embodiment of the invention provides a strategy pushing method based on big data, and the method comprises the steps: obtaining a target data set of a target customer, and enabling the target dataset to comprise a plurality of target insurance features corresponding to a plurality of target insurance feature items; inputting the plurality of target insurance features into a pre-configured decision tree model, and obtaining a feature combination corresponding to the target customer through the decision tree; inputting the feature combination into a pre-configured customer classification model, and obtaining a target group category corresponding to the target customer through the customer classification model; determining one or more transaction strategies according to the target groupportrait corresponding to the target group category, wherein each transaction strategy comprises a corresponding verbal skill template and a product category; and pushing the one or more transaction policies to the client. According to the embodiment of the invention, the transaction strategy can be intelligently pushed, the pushing efficiency and the data pushing accuracy are maintained at a relatively high level, and the method has relatively good applicability.

Description

technical field [0001] The embodiments of the present invention relate to the field of computer data processing, and in particular, to a method, system, computer equipment, and computer-readable storage medium for policy push based on big data. Background technique [0002] As people's awareness of insurance gradually increases, commercial insurance has become an important part of the current social security system. The mainstream sales model of commercial insurance includes a passive sales model based on user consultation and an active sales model based on online push. At the present stage, no matter what kind of sales model, sales staff need to rely on certain sales skills in order to quickly facilitate transactions with customers. [0003] As an auxiliary method, machine products have been introduced into the generation of trading strategies, for example, pre-specified rules or problem sets, and automatically obtain corresponding trading strategies based on the rules or ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/25G06F16/28G06F16/9535G06Q30/06G06Q40/08G06K9/62G06N3/04
CPCG06F16/254G06F16/285G06F16/9535G06Q30/0631G06Q40/08G06N3/045G06F18/24323
Inventor 杨春春
Owner CHINA PING AN PROPERTY INSURANCE CO LTD
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