The invention relates to a QR (quick response) code anti-counterfeiting printer, a QR code anti-counterfeiting platform, a method of using the platform to identify commodity authenticity and a methodof using the platform to track commodity circulation, belongs to the field of commodity circulation and is intended to solve the QR code counterfeiting problem. The QR code anti-counterfeiting printer, the QR code anti-counterfeiting platform and the methods are technically characterized by involving a big data anti-counterfeiting platform and a printer, image watermark templates are defined in the big data anti-counterfeiting platform, image characteristics of the templates are different and are unique, each image watermark template corresponds to a unique ID (identifier) value, and the printer is a heat-sensitive label printer; an encryption command sent by the big data anti-counterfeiting platform is received and decrypted by the heat-sensitive label printer so as to obtain the ID values sent by the big data anti-counterfeiting platform, image watermark templates and their corresponding ID values synchronized in the big data anti-counterfeiting platform are stored in the heat-sensitive label printer, the ID values decrypted are used to call their corresponding image watermark templates in the heat-sensitive label printer to print QR codes.