The invention discloses an automatic cleaning treatment method and an automatic cleaning treatment system of an air-conditioning heat exchanger. The automatic cleaning treatment method comprises the following steps: after an air-conditioner is started, judging whether the starting condition of automatic cleaning treatment of the air-conditioning heat exchanger is met; if yes, starting the refrigerating mode of the air-conditioner to enable surface of the heat exchanger to frost, and judging whether frosting is finished; after the frosting is finished, controlling the refrigerating mode of the air-conditioner to turn off, starting the air supply mode, then, starting an indoor draught fan to enable frost on the surface of the indoor heat exchanger to melt to water, and judging whether defrosting is finished; and after the defrosting is finished, controlling the heating mode of the air-conditioner to start, drying the heat exchanger, and ending cleaning. According to the invention, the inner side heat exchanger frosts after the temperature is rapidly decreased and covers and wraps dust and germs during frosting, the dust and germs on the heat exchangers are rapidly discharged along with water flow of a large quantity of defrosting water generated during the defrosting process, and automatic cleaning is realized through redrying treatment.