A
system for monitoring and communicating
fishing data that includes equipment for measuring and transmitting ambient atmospheric condition data, measuring and transmitting ambient aquatic condition data, a
global positioning system (GPS) for obtaining and reporting a GPS position, and a
fishing lure having
fishing lure
information storage for storing and reporting
fishing lure information. The
system further includes a
control unit communicably coupled to the equipment which measures and transmits the ambient atmospheric condition data, ambient aquatic condition data, the GPS, and the
fishing lure, and which is operably associated with a
database configured for receiving, storing, and reporting the data and information associated therewith. Moreover, the
system further includes a display communicably coupled to the
control unit and configured for displaying one or more of the ambient atmospheric condition data, the ambient aquatic condition data, the GPS position, and
fishing lure information reported by the
database.