The embodiment of the invention provides a
cold start recommendation method and device, relates to the technical field of terminals, and can solve the
cold start problem of a recommendation
system. The method is applied to a
server and specifically comprises the steps that a recommendation
list obtaining request from
terminal equipment is received, and the recommendation
list obtaining request comprises the model of the
terminal equipment used by a new user; a first commodity access
record and a first section access
record corresponding to the first model are determined, the first application is a shopping application, and the second application is a
community application; obtaining a first recommendation
list according to the first commodity access
record; obtaining a second recommendation list according to the first section access record; determining a similar model of the first model and a second commodity access record corresponding to the similar model, obtaining a third recommendation list according to the second commodity access record, and performing duplicate removal and sorting on commodity information in the first recommendation list, the second recommendation list and the third recommendation list to obtain a final recommendation list; and sending the final recommendation list to the
terminal equipment.