The present invention provides a multimedia photograph generating method, apparatus and device, and a mobile phone. The multimedia photograph generating method comprises: firstly, acquiring location information of a location where a photographing device is, and acquiring a photograph of a photographed object of the photographing device; then, after receiving an instruction of removing a background of the photograph, extracting a character image from the photograph as a foreground picture, and according to the location information, searching out a picture and music that are matched with the location information from a multimedia database as a background picture and background music of the photograph; and finally, mixing the foreground picture, the background picture and the background music into a multimedia photograph. When a user is unsatisfied with the background effect of the photographed photograph, the character image can be automatically extracted from the photograph and the original background with a poor effect is removed, and the picture that is matched with the location information of the photographing location is searched out from the multimedia database, so that the optimization processing is simple and a user experience degree is high.