The treatment according to the invention involves the use of at least one
peptide of general formula X-(Xaa)nGQPR(Xaa)mZ for a non-therapeutic cosmetic
hair treatment.In the formula, Xaa is an
amino acid chosen from
proline (P, Pro),
glycine (G, Gly),
alanine (A, Ala),
valine (V, Val),
leucine (L, Leu) and
isoleucine (I, Ile), the Xaa being chosen independently of each other; with n and m integers which may be equal or different between 0 and 5; at the N-terminal end X is chosen from H, CO-R1, or SO2-R1; at the C-terminal end Z is chosen from OH, OR1, NH2, NHR1, or NR1R2; R1 and R2 being, independently of each other, chosen from an
alkyl,
aryl, aralkyl, alkylaryl, alkoxy, saccharide and aryloxy group, which may be linear, branched, cyclic, polycyclic, unsaturated, hydroxylated, carbonyl, phosphorylated and / or
sulfur-containing, said group having from 1 to 24 carbon atoms and having in its skeleton one or more O, S and / or N heteroatoms. The preferred
peptide sequences are
Pal-GQPR-OH or
Pal-GQPR-NH2.These peptides act on multiple levels:
hair follicle stem cells,
dermal papillae, signaling pathways, and the
extracellular matrix. They can be used for cosmetic hair treatments, particularly to protect the structure of hair and / or
body hair, including eyelashes and eyebrows, slow
hair loss, induce and / or stimulate growth, prevent
depigmentation, and / or induce pigmentation.