A system and method for creating and executing a business model for domain specific decisions to compare possible alternative business solutions to maximize results is provided. A domain-specific return on investment (ROI) or financial measurements model and a calculator for buying and selling information technology based solutions targeted at improving overall business efficiency and effectiveness. This may include, for example, reducing lead time, improving probability of success, creating an innovative environment, enhancing corporate image, reducing cost and improving revenues, or the like. These business objectives may be connected to the capabilities provided by vendor solutions which might be based on technology, process, people, science, or the like, typically through concrete initiatives. Alternative solution components may be quantified and used to calculate financial impacts for various solution choices.