Embodiments of the invention relate generally to the field of
content distribution platforms, and more particularly, to systems, methods, and apparatuses for implementing a
consumer data aggregation platform for seamless product recall and
consumer alert management. For example, according to one embodiment there is a method performed by a
consumer data aggregation platform having at least a processor and a memory therein being configurable to perform operations including: receiving product-related data at a
database system communicably interfaced with a consumer data aggregation platform; receiving sales data at the
database system identifying a consumer via a unique UserID identifying the consumer and a
list of associated products purchased by the consumer; storing the product-related data and the sales data as distinct datasets in separate tables within a
database system of the consumer aggregation platform; receiving a recall notification request to issue a product recall for a specified consumer product represented within the datasets of the consumer data aggregation platform; querying the datasets of the consumer data aggregation platform to identify records for each one of: (i) the specified consumer products, and (ii) consumers associated with transactions based on the specified consumer aggregation platform; extracting records for the specified consumer products and contact information for consumers associated with transactions based on the specified consumer product across the distinct datasets of the consumer data aggregation platform; joining the extracted records for the specified consumer product and contact information for consumers associated with transactions based on the specified consumer product into a single
data set; and issuing the product recall by sending a push notification to consumers associated with transactions based on the specified consumer product.