The invention embodies a method, and computer software, that automates comprehensive surveys of forward-looking numeric estimates, in financial valuation models, of companies that report period financial results to the United States Securities and Exchange Commission (US SEC). The method provides an immediate, in-kind exchange of financial information, so that a participant may compare his or her individual estimates, to an aggregation of peer estimates, in the same categories. The method specifies survey categories as: (i) the exact accounting categories used by the company in its period financial reports to the US SEC, or, (ii) the exact adjustments used to convert “accrual accounting” values to the “cash accounting” values used in the valuation method of “discounting free cash flows to the firm”. The claim specifies test criteria for: fidelity to the accounting categories of the reporting company; comprehensiveness of the survey; and, an immediate feed-back of in-kind information to participants.