Method and apparatus for creating lenticular, or other types of images that change with respect to the angle from which images are viewed in a bar of soap, including a method of printing a lenticular, “fly's-eye” or other type of image onto either the soap itself, or on a non-toxic, food-safe, substrate with non-toxic, food-safe inks, or by projecting an image onto non-toxic, food-safe photo-sensitive emulsion layer within the soap, and creating a lenticular, or other type of lens array with a clear or sufficiently transparent soap material as to display lenticular or other integrated image properties, such as 3D, motion, flip, zoom, color change, morph, and others. Additionally, the lenticular array is located within the soap bar such that the soap will not destroy the image when first used, but only after a large portion or almost all of the soap is used up or consumed.