The invention belongs to the field of dairy products, and specifically relates to a coconut aroma purple rice pudding preparation method, which comprises: adding raw and fresh milk to a material preparing tank, heating, adding defatted powder and water under an effect of a shear, heating, adding white granulated sugar, diluted cream, maltodextrin, coconut pulp raw powder, gelatin and modified starch, shearing until no particle exist, completely mixing the materials, cooling the blended materials, adding strawberry jam and the remaining raw and fresh milk, stirring so as to completely mix the milk nutrients and avoid damage on nutrients due to high temperature, homogenizing the materials, carrying out ultra high temperature short time sterilization, blending flavor, adding purple rice jam to stir to make the purple rice aroma be pure, and carrying out filling, testing and warehousing. The coconut aroma purple rice pudding produced by using the technical scheme has characteristics of rich nutrition, high protein content, and provision of a variety of vitamins, calcium, iron, zinc and other trace elements required by human body, and has effects of blood nourishing, qi benefiting, kidney strengthening, liver enriching, disease resistance improvement and the like.