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Advertisement click rate estimation method based on decision tree, application recommendation method and device

InactiveCN105631707AAccurate click rateClick-through rate estimates are accurateAdvertisementsRelevant featurePersonalization
The present invention provides an advertisement click rate estimation method based on a decision tree and a device. The method comprises a step of obtaining the related characteristic information of a specific historical advertisement in a predetermined historical time period, a step of obtaining the personalized characteristic information of a target user, a step of carrying out decision tree model calculation based on the obtained target user personalized characteristic information and the related characteristic information of the specific historical advertisement so as to determine a cross characteristic vector for estimating the click rate of the specific historical advertisement, wherein each leaf node of the decision tree model represents one cross characteristic, a step of calculating based on the cross characteristic vector and the model training parameter obtained from training in advance so as to estimate the click rate of the specific historical advertisement. The invention also provides an application software recommendation method and a device. According to the method or the device, through the decision tree model, the cross characteristic with a strong classification characteristic is generated, and thus the advertisement click rate is accurately and rapidly estimated.
Owner:BEIJING QIHOO TECH CO LTD +1

News recommendation method and device based on multi-feature fusion

The invention discloses a news recommendation method based on multi-feature fusion, and the method comprises the steps: obtaining a multi-feature vector of each piece of to-be-recommended news in a to-be-recommended news set when a triggering condition for news recommendation to a target user is reached; determining a user portrait of the target user; determining a first recommendation result based on the user portrait and the topic feature vector of each piece of to-be-recommended news in the to-be-recommended news set; determining a second recommendation result based on the currently browsednews of the target user and the keyword vector, the title and the abstract feature vector of each piece of to-be-recommended news in the to-be-recommended news set; and determining a final recommendation result according to the first recommendation result and the second recommendation result, and recommending the final recommendation result to the target user. By applying the technical scheme provided by the invention, the news recommended to the user more conforms to the interest of the user and is more targeted, and the browsing experience of the user is improved. The invention further discloses a news recommendation device based on multi-feature fusion. The news recommendation device has corresponding technical effects.
Owner:HARBIN INST OF TECH SHENZHEN GRADUATE SCHOOL
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