The invention provides a page data sending method. The method is used for sending page data to a
client logged in by a user and comprises the steps that an activity
database is established, the activity
database is used for recording the number of times that all activity links are displayed for different users and the situation that activity pages corresponding to the activity links are requestedto be displayed by the user, and the initial value of the number of times that the activity links are displayed is 0; receiving a page request of a
client, wherein the page request comprises user recognition information; based on the user recognition information, determining an activity link contained in the page data sent to the
client according to a predetermined activity link display rule; sending page data containing the activity link, and meanwhile, increasing the display frequency of the corresponding activity link in the activity
database by 1; and obtaining a situation that each activity page is requested to be displayed by a user, and updating the activity database. According to the method, marketing campaign delivery is more effectively carried out, the display strategy of the campaign page is optimized, and the marketing cost is reduced.