Systems and apparatuses for providing contextual and social awareness in search results through a layer approach are herein disclosed. Awareness in search results is provided through one or more search layers, result operational layer, an interactive result layer, and loopback feedback among embodied layers. Specifically, the system provides collective and contextual intelligence to the presentation of search results. The present invention establishes end-user awareness by way of user layer, contextual awareness by way of session layer, and group awareness by way of group layer. Each layer can work independently of one another or can be integrated for further utility. Further provided are methods of search layer lens, search layer bins, and search layer funneling. The present invention also provides apparatuses providing contextual, end-user, social awareness, or combination thereof for search to be utilized by methods disclosed herein.