The embodiment of the invention provides a video coding method and device, equipment, a storage medium and a program product, and the method comprises the steps: obtaining a to-be-coded video
frame sequence and a corresponding video
frame rate, and enabling the video
frame sequence to comprise video frames; in the process of encoding the video frames, under the condition that it is detected that the currently encoded video frame does not contain a face region and the video
frame rate is greater than a set
frame rate threshold, determining whether a to-be-evaluated video frame within a preset duration after the currently encoded video frame is a static frame, and calculating the proportion of a
skin region in the to-be-evaluated video frame; and when the to-be-evaluated video frame is a static frame and the proportion of the
skin area is in a preset threshold interval, coding the video frame detected as the static frame after the to-be-evaluated video
frame based on the gradually increasing minimum quantization parameter value. According to the scheme, the video coding rate is saved under the condition that the
subjective video quality is hardly lost, the coding efficiency is improved, and the video watching experience of a user is optimized.