The invention provides a method for evaluating user quality of experience (QoE) of WAP (Wireless Application Protocol) services by simulating a user behavior. The method comprises the following steps of: at first, setting a set of a QoE evaluation index system consisting of experience property parameters of WAP services, which respectively comprise three applications of webpage browse, file upload and file download on own three aspects of service accessibility, service maintenance and service integrity; secondly, using a test terminal to simulate an entire process that a user uses the WAP services, and respectively collecting and calculating key performance indicators (KPI) of the WAP services, so as to calculate corresponding key quality indicators (KQI); and comprehensively calculating the KQIs by using a mental model to obtain corresponding key experience indicators (KEI) of the WAP services, and obtaining QoE values of the WAP service in a five-grade marking system, which are equivalent to an international standard mean opinion score (MOS). The method provided by the invention has the advantages of objective and practical selected evaluation parameter standards, simple operation steps, low computation complexity, and easiness of realization and integration, and can obtain relatively objective and just perceived quality of user experience by simulating the user behavior.