The invention discloses an evaluation method of multimedia message service user perception and experience QoE for simulating user behavior. The method comprises the steps of firstly setting a multimedia message service QoE evaluation index system including sending and receiving two types of user perception and experience parameters, in terms of service access, service maintenance and service completion, through multimedia message, then adopting a test terminal to simulate the process of sending and receiving multimedia message by the user, respectively gathering and computing key performance indexes KPI of the two types of user perception and experience of the multimedia message service, further computing corresponding key quality indexes KQI of the multimedia message service, adopting a mental model to perform comprehensive operation to KQI, so as to obtain key experience indexes KEI of the corresponding multimedia message service, and then performing comprehensive analysis to the KEI indexes, so as to obtain 5-point system multimedia message service QoE values equivalent to international standard mean opinion score MOS. The method has the advantages that the evaluation parameter standard is objective and practical, the operation steps are simple, the computation complexity is low, and the method is easy to realize, and can simulate the user behavior to obtain objective and fair user perception and experience quality.