The invention relates to a vehicle-mounted navigation apparatus with an alcohol detection function, and a safe driving service system and method for an automobile. The vehicle-mounted navigation apparatus comprises a satellite positioning module, a control module which is connected with the satellite positioning module, an alcohol detection module, a wireless communication module, a voice module, a microphone and a loudspeaker, wherein the alcohol detection module, the wireless communication module, the voice module and the microphone are connected with the control module; and the loudspeaker is connected with the voice module and the control module simultaneously. The control module receives detected alcohol content information from the alcohol detection module, and compares the alcohol content information with a detection threshold, and when the alcohol content exceeds the detection threshold, the control module drives the voice module to output voice signals to the loudspeaker, and to send alarming information and the current positioning information to a background service center. By applying the device, system and method provided by the invention, the alcohol content in the automobile can be convenient to detect timely, so that when the alcohol content exceeds the detection threshold, the prompt information and alarming information can be given off, so that the safe driving service can be obtained, and the incidence of traffic safety accidents can be reduced.