The embodiment of the invention discloses a virtual image model generation method, a device and a storage medium, belonging to the computer technical field. The method comprises: A plurality of face images and a feature point matrix thereof are obtained, in accordance with that characteristic point matrix, the feature point matrix of natural human face image and the feature point matrix of non-natural human face image, Average matrix, identity shift matrix and expression shift matrix are obtained, facial identity base and facial expression base are obtained by dimension reduction processing, and a virtual image model matching facial expression with facial expression in target facial image is generated according to target facial image, facial identity base, facial expression base and virtual image model base. As only fivesensing organs are used for calculation, that time consumption is short, long-time occupation of processing resources is avoided, the operation performance is improved,and the data amount of the face identity base and the face expression base can be reduced by dimension reduction processing. Moreover, the virtual image model of expression matching can be generatedaccording to the facial identity base and facial expression base, which improves the versatility.