A gift wrap dispensing
system includes a roll of
gift wrapping that is retained within an enclosable
carton. The roll of
gift wrapping is in the range of approximately 10-16 inches in length and includes a rigid
cardboard tube on which a supply of wrapping paper is wound. The wrapping paper includes a decorative film, such as a holographic or metallized film, that is bonded onto a
coated paper substrate using a layer of bonding material. The
carton is preferably constructed from a unitary
cardboard blank and includes a bottom panel, a
front panel, a rear panel and a pair of side panels which together define a longitudinal cavity which is sized and shaped to receive the roll of
gift wrapping. The
carton additionally includes a lid that is pivotally coupled to the rear panel and that is designed to be pivoted between an open position and a closed position. In order to dispense a supply of wrapping paper, the lid of the carton is pivoted at least partially open. A user-defined section of the wrapping paper is extracted from the carton and is severed from the remainder of the roll of gift wrapping using an externally-accessible serrated
cutting edge that is mounted on the carton. With the section of wrapping paper dispensed, the lid is pivoted closed to protect the remainder of the roll of gift wrapping pending further use.