The invention relates to the technical field of computers, and provides a webpage tag generation method and device, equipment, a storage medium and a program product. The method comprises the following steps: acquiring internet behavior data of a plurality of users;
the internet behavior data comprises to-be-classified webpage links and access entity interaction information; based on the access entity interaction information of each user, user grouping is carried out through a clustering
algorithm, and a
user group is generated; determining a group tag of the
user group; and determining a webpage
label of the to-be-classified webpage link based on the
group label. According to the mode, the users in the same
user group generally have similar access behavior
modes, that is, the users in the same user group are more likely to access webpages of the same type, and the
group label can reflect the classification of the webpages accessed by the user group, so that the user group can access the webpages in the scene of webpage content deficiency, and the user group can access the webpages in the scene of webpage content deficiency. The webpage
label of the to-be-classified webpage link can be determined according to the
group label, accurate classification of the webpage and accurate generation of the webpage
label are realized, and the application scene is wider.