Various methods, apparatus, and systems are provided for modifying displayed characteristics of electronic content identified by a transmission identifying the online content after the transmission. One example apparatus may be configured to provide, via one of e-mail, text message, application alert, or mobile application, to each of a plurality of consumer devices, an indication of an availability of electronic media having a first expiration date, receive, from a consumer device, an acceptance of the electronic media, provide first content indicative of the electronic media displaying a first expiration date, receive, from a second consumer device, a second acceptance of the electronic media, modify the first content to comprise a second expiration date, and present, via display at the second consumer device, second content, the second content being the modified first content, and comprising the second expiration date.