The invention discloses an ecological wood-plastic material. The ecological wood-plastic material comprises the following components in percentage by mass: 50% of polyethylene, 12.5% of straw powder,10% of aerogel powder, 10% of activated calcium carbonate, 12.5% of wood flour, 1% of stearic acid, 1% of PE wax, 2% of a calcium-zinc stabilizer and 1% of methyl acrylate. Compared with the prior art, the ecological wood-plastic material has the advantages that the defects of logs are completely overcome, the deficiencies of the logs are improved, the special wood texture of the logs is kept, a use ratio of the wood flour is greatly decreased, and the ecological wood-plastic material does not contain toxic gas of formaldehyde, methylbenzene and the like; moreover, by adding a certain percentage of the aerogel powder, the ecological wood-plastic material has excellent heat preservation and insulation performance, high hydrophobicity, very low density and good sound insulation; and meanwhile, the ecological wood-plastic material has excellent lubricating and dispersing effects, by adding the stearic acid, the PE wax regulator and the calcium-zinc stabilizer with good thermal stability performance and high environmental protection, a processing technology of the ecological wood-plastic material is greatly improved, and the product quality is further improved.