In order to realize communication with improved comfortability, a match-making
system for provides communication through avatars arranged in a
virtual space and a service of match-making for a match game, comprises a first accepting unit which accepts a connection from an information communication terminal of a user of the service; an assignment unit which assigns a first kind avatar, which is an object of match-making for the match game, to the user of the information communication terminal, which is connected thereto; a
management unit which movably arranges the first kind avatar assigned to the user by the assignment unit and a second kind avatar, which is not subject to the match-making for the match game, in the
virtual space, and manages states thereof; an
action control unit which controls an action of the second kind avatar in the
virtual space; and a display
control unit which causes a display unit of the connected information communication terminal to display the virtual space, based on state information of the first kind avatar and the second kind avatar managed by the
management unit so that the first kind avatar and the second kind avatar are distinguishable, wherein execution authority for an action related to establishment of the match-making for the match game with another first kind avatar, is given to the first kind avatar, instead of not giving the execution authority of the action related to establishment of the match-making for the match game with the first kind avatar arranged in the virtual space, execution authority for an action to arbitrarily eject the first kind avatar from the virtual space, is given to the second kind avatar, and the
management unit stops arranging the first kind avatar, which is subject to an ejection, in the virtual space when an action for the ejection is performed by the
action control unit.