The invention provides magnetic printing equipment and a magnetic printing method. The magnetic printing equipment comprises a printing device, a magnetic orientating device and a curing device, wherein the printing device is used for
coating magnetic
printing ink onto a substrate of a printed matter to form a magnetic
printing ink layer comprising a plurality of magnetic paint sheets, the magnetic orientating device is used for magnetically orientating the magnetic paint sheets, and the curing device is used for curing the magnetic
printing ink layer. Besides, the magnetic orientating device comprises at least one columnar
magnet. Each columnar
magnet comprises an S-pole side, an N-pole side and an end face for connecting the S-pole side with the N-pole side, at least one of the two sides is a curve surface when viewed from the end face, and the substrate of the printed matter is disposed above or below the end face of the columnar
magnet so that arc magnetic orientated patterns can be formed in the magnetic printing ink layer. By the magnetic printing method, the special arc magnetic orientated patterns can be formed in the magnetic printing ink layer by the aid of the magnets, so that the printed matter has variable pattern effects.