The invention discloses an attapulgite energy storage luminous paint. The key point of the technical proposal of the invention is that the attapulgite energy storage luminous paint consists of purified attapulgite, strontium aluminate, polyvinyl alcohol ultrafines, instant sodium silicate, superfine glass powder, rutile type titanium dioxide and a solid silicone antifoam agent. The method for producing the attapulgite energy storage luminous paint comprises the steps of material mixing, crashing, powder grinding and packaging to obtain a finished product of the attapulgite energy storage luminous paint. During site operation, the attapulgite energy storage luminous paint uses water as a medium, avoids toxicity, pollution, explosion dangers and has the characteristics of tough painting film, strong adhesive force, high wear resistance, remarkable luminous effect and convenient construction. The product made of the attapulgite energy storage luminous paint can automatically emit light for a long time at night and in dark places after being excited by sunlight or light, has excellent indication, decoration and beautification effects, and is suitable for manufacturing the products requiring light emission, such as emergency placards, place name placards and pavement markings.