The present invention relates to systems and methods for monitoring and promoting behavioral modification with regard to an individual's health. In particular, the present invention provides a means for monitoring an individual's performance of health-promoting measures and, based on the member compliance to health-promoting measures, issuing tangible and/or intangible incentive products. In one embodiment, exercise/activity monitors are worn by members to verify their identity and to record and transmit member compliance in performing health-promoting measures (i.e., heart rate, type of exercise, exercise intensity and duration). All health-related information, including physical examination results and recorded participation in health-promoting measures, are used to determine appropriate incentives (i.e., subsidize membership fees for health club) to be rewarded to said member.