An improved system and method to provide important information either, as voice, text, picture, holographic image or video from the called party to a calling party before the called party answers a telephone. The information may be a recorded voice, text, image or video message. The called party may send a voice message, for example, and send it along with a call alerting message. The voice message may be recorded beforehand. Instead of the calling party's telephone playing a ringback signal, the recorded voice message is played or a data/bearer stream is heard. The calling party hears the voice message instead of the ringback tone normally heard when there is an incoming telephone call. If the calling and called party have telephones, such as mobile phones, IP phones, IP softphones, PDA with telephony capabilities, etc., which allow for multimedia messages such as text, images and video messages, the called party's recorded voice message may include text, images or video.