The invention discloses a card-not-present interactive
system and analog card equipment. The
system comprises a
server and a user terminal and analog card equipment that are separately connected withthe
server. The user terminal determines any to-be-downloaded analog card application of the analog card equipment, and sends a download request of any analog card application to the
server; the server sends, based on the download request, a download instruction for any analog card application to the analog card equipment; the analog card equipment downloads, based on the download instruction, aninstallation file corresponding to any analog card application from the server, installs any analog card application based on the installation file and acquires user registration information corresponding to any analog card application; and the analog card equipment interacts with
terminal equipment corresponding to any analog card application, so as to process services based on the user registration information corresponding to any analog card application and equipment interaction information of
terminal equipment corresponding to any analog card application. Through adoption of the card-not-present interactive
system and analog card equipment, card-not-present interaction based on user demands is realized.