Methods, systems, and apparatus for the placement, retention, display, marketing, selection, removal, or combinations thereof, of a stored-value card. More specifically disclosed herein are systems, methods, and apparatus for the placement, retention, display, marketing, selection, removal, or combinations thereof, of a stored-value card associated with an offer for sale of the stored-value card, an advertisement of a stored-value card, a potential purchase by a customer of the stored-value card, or combinations thereof.