According to the process for preparing a vulcanized rubber composition of the invention comprising (a) a step of preparing a master batch comprising a modified conjugated diene polymer and silica, (b) a step of preparing a master batch comprising an isoprene rubber and silica, (c) a step of kneading the master batch obtained in (a) and the master batch obtained in (b), and (d) a step of vulcanizing a kneaded product obtained in (c), wherein the obtained vulcanized rubber composition comprises a phase A comprising a modified conjugated diene polymer and a phase B comprising an isoprene rubber, which are incompatible with each other, an abundance ratio α of silica in the phase A satisfies 0.5≦α≦0.9 (Relation 1), and a proportion β of the modified conjugated diene polymer satisfies 0.4≦β≦0.8 (Relation 2) it is possible to improve performance on ice and abrasion resistance and to provide a vulcanized rubber composition having excellent performance on ice and abrasion resistance, and a studless tire with a tread made using the same.