The invention provides a pixel unit and a liquid crystal display device and belongs to the field of liquid crystal display. The pixel unit comprises multiple pixels, multiple grid lines and multiple data lines, wherein the multiple pixels are arrayed in a matrix mode, each pixel comprises a red sub pixel, a green sub pixel, a blue sub pixel, a white sub pixel and a yellow sub pixel; the multiple grid lines are used for receiving scanning signals according to a time sequence, and each grid line is connected with five rows of sub pixels; the data lines are used for receiving data signals, every 5 data lines are connected with 1 column of sub pixels, the first data line is connected with the 5k plus 1 sub pixel of the column of sub pixels, the second data line is connected with the 5k plus 2 sub pixel of the column of sub pixels, the third data line is connected with the 5k plus 3 sub pixel of the column of sub pixels, the fourth data line is connected with the 5k plus 4 sub pixel of the column of sub pixels, the fifth data line is connected with the 5k plus 5 sub pixel of the column of sub pixels, k equals to 0,1,2 ellipsis, K minus 1, and K is one fifth of the total rows of sub pixels. According to the invention, the image quality is effectively improved.