The present invention relates to the use of free delivery to create a new system, method, and apparatus for delivering hard copy advertising and marketing materials to a consumer, and/or configured as a system, method, and apparatus for uploading, listening, and downloading of music. The data in the present invention may be exchanged using unique data encoding unstructured and untagged text message protocols to form a text message body that can be used to transmit and receive semi-structured, or structured text message bodies, which optionally may also use various, widely used Markup Languages. In addition, the present invention may include a coupon exchange system, method, and apparatus.